Watch the video below and think about how the advertisements are being persuasive:
Questions for reflection
Learning Intention: Students will be able to identify and understand how a particular point of view is expressed in a persuasive text.
- What persuasive techniques have been used? Rhetorical questioning, factual information, emotive images, strong language and addresses the audience directly.
- What advertisements did you like the most? Why?
- What advertisement did you dislike the most? Why?
- What is the target audience of the advertisements? Why?
Remember to do a quality blog response.
1. What persuasive techniques have been used? Rhetorical questioning, factual information, emotive images, strong language and addresses the audience directly.
The persuasive techniques that have been used were emotional images and much more it addresses the audience by the way it is set out using emotional images, emotional music and humorous stories depending on what they are advertising on the advertisement.
What advertisements did you like the most? Why?
The advertisement that I liked was the Doritos advertisement because it was humorous because of the way the mother called them to help. They didn’t come so she said that they won’t get Doritos and them as soon as she said that.
2. What advertisement did you dislike the most? Why?
I didn’t like the ad for the cereal because it doesn’t do that in real life.
What is the target audience of the advertisements? Why?
The target for the ads were for younger children because of the way they were set out.
1. The first one was emotive, the second one was humorous, and the third one was exciting and the last one was funny
2. I liked the Dorito advertisement because its humorous it shows how much they what the Dorito and also I liked the dog one because it’s emotional and it has a happy ending.
3. I disliked the cereal or the chunky cheese the reason why dislike them is first the cereal doesn’t show enough detail of the cereal. The chunky cheese because not also you will win a prize and doesn’t tell us what you do with tokens and tickets.
4. The first one targeted adult because of adopting one, the second one targeted child’s because it’s funny and it looked delicious, the third one was targeted kids because of the anima and the last one targeted kids because kids eat more cereal then kids
1. The persuasive techniques that have been used are Rhetorical questioning, factual information and emotive images which addresses the audience directly.
2. I liked the doritos add because it was very funny. It was also very entirtaing for the audience. The audience in class was laghing there heads off.
3. I disliked the won with the ceral because it would not happen in real life. Which teaches kids that that will happen. It also makes kids think that they could become like the add.
4. The adds target kids because some adults will not react to the add. It also tagets the kids because it is super natural.
•What persuasive techniques have been used? Rhetorical questioning, factual information, emotive images, strong language and addresses the audience directly.
Well there was persuasive music and actions and at chucke cheeses by saying everyone is winner that is convincing to because no-one would miss out.
•What advertisements did you like the most? Why?
I like chucke cheeses because it is something we don’t have here and it looks like fun and lots of kids would want to go there just because of the free tickets like me!
•What advertisement did you dislike the most? Why?
I didn’t really like the Doritos one that much because people buy them anyway and it is not introducing anything new like chucke cheeses.
•What is the target audience of the advertisements? Why?
The target is for kids to say “mummy I really want a dog” or “mummy I really want a ticket or “mummy I want Doritos” because when see new things on television they want them.
•What persuasive techniques have been used? Rhetorical questioning, factual information, emotive images, strong language and addresses the audience directly.
They have used persuasive images and language like saying you get something for free when you walk in the door or you get super charged when you eat our product or you will fight over our product it’s so good
•What advertisements did you like the most? Why?
The advertisement I liked the most was the Doritos advertisement because it showed that there product is so good you will fight over it
•What advertisement did you dislike the most? Why?
I disliked the advertisement with the dog and the horse in it because I did not understand it
•What is the target audience of the advertisements? Why?
The target audience is children and adults because it makes children want their parents to buy the product or take them to chuck e cheese
1) What persuasive techniques have been used? Rhetorical questioning, factual information, emotive images, strong language and addresses the audience directly.
The persuasive techniques used are emotional, ethical and logical. The first one used an emotional approach and the other three used ethical and logical approach to entice children to make their parents buy the product.
2) What advertisements did you like the most? Why?
I liked the first advertisement about the dog and the horse because it digs into your emotions. It has strong music and I liked how the dog always returned to its owner which was very emotional and how the dog helped him.
3) What advertisement did you dislike the most? Why?
I disliked the ‘Frosties’ advertisement because it was promoting an unhealthy snack. It had nothing to intrigue kids and and had no persuasive tactics.
4) What is the target audience of the advertisements? Why?
Well the first advertisement was for all ages because it was just promoting a value. The ‘Doritos’ ad was mainly for children to induce them into want some. The ‘Chucky Cheese’ ad was for kids because it was promoting a children entertainment centre. And the last one was for kids because it’s about a children’s cereal
1) What persuasive techniques have been used? Rhetorical questioning, factual information, emotive images, strong language and addresses the audience directly.
Ethical
Emotional
Logical
The first advertisement had an emotional approach and the other 3 had ethical and logical approaches.
2) What advertisements did you like the most? Why?
I liked the Doritos advertisement the most. It included humour, ethical understanding and a good message: “HELP MUM OR NO REWARD!” I believe that advertisement and the puppy adoption were the strongest ads.
3) What advertisement did you dislike the most? Why?
I disliked ‘Chuck ‘E Cheeses’ the most. It didn’t have many strong words and it did not push its point across to me. I believe that that wasn’t a very strong ad but kids might love it, we all have different opinions.
4) What is the target audience of the advertisements? Why?
Dog Adoption- 6 or 7+
Doritos-3 or 4+
Chuck ‘E Cheeses-4+
Frosties- 3 or 4+
1. The dog ad has an emotional appeal and kids might be sad
2. Doritos can be a great snack, so kids will be intrigued
3. Chuck E Cheeses might be America’s greatest arcade place, so children, maybe even adults, will want to go
4. Frosties can be a delicious breakfast so it grabs attention
1 What persuasive techniques have been used? Rhetorical questioning, factual information, emotive images, strong language and addresses the audience directly.
1 Bribery was used as the mother said if they help with the groceries that you would get Doritos and winning was used in the chuckecheese advertisement in every kid is a winner and you will become strong tigerlike person in the Kellogg’s advertisement and love and sorrow was used in the Super Bowl advertisement the ads used are ethical, emotional and logical.
2 What advertisements did you like the most? Why?
2 I liked the Doritos ad the most as it conveyed that Doritos are a die for savory snack and that it was just that good
3 What advertisement did you dislike the most? Why?
3 I disliked the chuckecheese ad the a say that your always a winner but I know there would be a gimmick around it .
4 What is the target audience of the advertisements? Why?
4 The target of the advertisements were aimed at children age 5 to 13 and the Superbowl ad was aimed at everybody over the age of 7.
• What persuasive techniques have been used? Rhetorical questioning, factual information, emotive images, strong language and addresses the audience directly.
Emotive images, strong language and directly addressing the audience techniques have been used.
• What advertisements did you like the most? Why?
I liked the puppy advertisement because it was really sad and emotional, it hit your emotional cords really making you want to adopt a puppy.
• What advertisement did you dislike the most? Why?
I disliked the frosties cereal ad the most because it’s designed for the younger kids and compared to the other ads it doesn’t really have a position.
• What is the target audience of the advertisements? Why?
For younger kids who are watching with their parents or have their parents in the room because the kids could ask their parents.
1. •What persuasive techniques have been used? Rhetorical questioning, factual information, emotive images, strong language and addresses the audience directly.
Each advertisement got my emotions going by using music [Happy and sad]. The advertisements also made me interested by having loud and happy voice overs.
2. •What advertisements did you like the most? Why?
The advertisement that I liked the most would probably have to be the arcade one. I think it was the best because it made me happy and used cheerful music. It also had me going with the voice overs. The voice overs make the advertisement so much better because the people that say it make it fun and talk enthusiastically.
3. •What advertisement did you dislike the most? Why?
I didn’t really like the dog advertisement. I personally love dogs but that advertisement made me feel a bit more sad then wanting to buy a dog. It also didn’t have voice overs just sad music. It sort of got my attention in a bad way.
4. •What is the target audience of the advertisements? Why?
I think these advertisements are targeted for kids. The reason for this being that kids can watch them and then go beg to their parents. After the parents will take them there or get the children or child that thing.
•What persuasive techniques have been used? Rhetorical questioning, factual information, emotive images, strong language and addresses the audience directly.
Rhetorical questioning
Addresses the audience directly
Emotion
Humour
•What advertisements did you like the most? Why?
I liked the Dorito advertisement because I find the ad funny and I also like how it describes how kids would fight over the Doritos so if parents watched this ad they would think that their kids would 100% love Doritos.
•What advertisement did you dislike the most? Why?
I dislike the last advertisement because I don’t really know what it is, so the ad is not persuading me to do anything.
•What is the target audience of the advertisements? Why?
In think the target audience for these advertisements are kids so they can persuade their parents to adopt a pup, buy Doritos or go to a game place.
•What persuasive techniques have been used? Rhetorical questioning, factual information, emotive images, strong language and addresses the audience directly.
Well there was persuasive music and actions and at chucke cheeses by saying everyone is winner that is convincing to because no-one would miss out.
•What advertisements did you like the most? Why?
I like chucke cheeses because it is something we don’t have here and it looks like fun and lots of kids would want to go there just because of the free tickets like me!
•What advertisement did you dislike the most? Why?
I didn’t really like the Doritos one that much because people buy them anyway and it is not introducing anythi
ng new like chucke cheeses.
•What is the target audience of the advertisements? Why?
The target is for kids to say “mummy I really want a dog” or “mummy I really want a ticket or “mummy I want Doritos” because when see new things on television they want them.